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Company Contact

12400 Race Track Road,
Tampa, FL 33626

(212) 896-1254 (Investor Relations)

Company Description

Better Choice Company is a pet health and wellness brand committed to offering quality nutritious products for pets. It offers a variety of raw and dry foods, supplements, and treats that use premium ingredients to ensure optimum pet health. Better Choice works with leading pet brands like Halo and TruDog and positions itself in its unique focus on holistic lifestyle options for its consumers’ furry companions.

*Approximate market cap as of 1/3/21

Take A Look At Other Similar Companies And Where They Are Today

*Approximate market cap as of 1/3/21

A True Omni-Channel Approach

A laser-focused, channel-specific approach to growth that is driven by new product innovation


Investment Platforms:


1. International:

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2. Brick & Mortar:

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3. Direct-To-Consumer:

• Building a dynamic platform for future innovation

• Consolidation of TruDog underneath the Halo Umbrella

4. E-Commerce:


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Watch Their Latest Webinar

Seasoned Management

Scott Lerner, CEO

20+ years in the Consumer Products industry

  • Pepsi Co.

  • Conagra Brands

  • VMG

Sharla Cook, CFO

18+ years of finance & accounting experience

  • Checkers

  • InvestRes

  • Syneverse

Donald Young, EVP Sales

29+ of pet industry experience

  • Nestlé Purina

  • Nutro

  • Merrick

Rob Sauermann, EVP Strategy

$100 million+ of growth equity capital on animal health and wellness-focused investments

  • Pegasus

  • Credit Suisse

  • Organix Recycling

Jenny Condon, EVP Digital Sales

E-Commerce expert with 15+ years of experience

  • Merrick

  • Mizkan

  • Lands' End

Ryan Wilson, VP Marketing

5+ years in the pet industry

  • Nestlé Purina

  • Merrick

  • Kimberly Clark 

Alex Vournas, VP Supply Chain & Logistics

5+ years in the pet industry

  • Nestlé Purina

  • Merrick

  • Kimberly Clark 

International Growth Driven by Asian Demand
NYSE Uplisting
Uplisted to the NYSE
Capital Raise Has Enabled Growth

Closing of $40m Underwritten Public Offering on July 1, 2021









HALO is a leading pet food brand that has been dedicated to using 100% whole meats in its cat and dog foods for over 30 years. Ingredients are ethically sourced and non-GMO, giving consumers peace of mind knowing their pets are cared for.











TruDog provides dog food products aligned with a natural, raw diet using wholesome, carefully selected ingredients. It also offers products such as treats and chews, toppers, supplements, and dental health products. 

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